michael dermer Profile

michael dermer

Information is everywhere. Intelligence is rare!


In 1998, Michael left a promising career as a lawyer to start his own business, IncentOne, which was the first company to provide rewards for healthy behaviour. At the time, rewards in healthcare were not only non-existent, they were even considered offensive!

Having survived with little, financial capital or external resources, IncentOne received a large, private equity investment in 2008. However, the financial crisis hit and Michael made the decision to sell IncentOne to industry innovator, Welltok. The result of this was not only a successful business that was credited with the creation and establishment of the health rewards industry, but the discovery of a unique method of thriving under the pressure, chaos and burden of being an entrepreneur.

With this development came the birth of The Lonely Entrepreneur, a single destination that helps entrepreneurs thrive under pressure by changing their perspective from those who stifle their progress to those that empower them.
Whether it is money, people, investors, communication, staying focused, basic management, culture, time management or negotiation, Michael firmly believes that the difference between success and failure is our perspective. His mission is to unlock the potential of entrepreneurs worldwide, by turning the passion and pressure we all feel into success.

Everyone has genius and, when you are an entrepreneur, you need that genius to emerge and shine. Michael finds the genius in everyone and brings it to life, helping people to achieve things they never imagined.

For more resources from Michael, visit www.lonelyentrepreneur.com.