kubi springer Profile


Kubi was born in 1978 and brought up in London. In pursuit of her original dream to become a professional dancer, she trained at the Royal Academy of Arts and began gaining commercial work, until an injury sustained at the age of seventeen halted her ambition. At eighteen, Kubi started working for Essence Magazine in the USA and then returned to the UK to study Commercial Music.

Whilst in her second year at University, Kubi gained an internship with PR guru, Rachel B, which provided her with valuable, international event marketing experience. Upon graduating, Kubi landed herself a contract with IMN (Information Management Network), where she worked with some high-profile brands, such as PriceWaterHouseCoopers and Goldman Sachs, ensuring they had sufficient branding at high-profile events, as well as working with Diddy's marketing agency, Blue Flame.

When she was twenty-three years old, Kubi began working with Eddie Morales (choreographer to Justin Timberlake), to help raise his profile in the UK. The success of this project enabled Kubi to become known as 'the young girl who builds brands', leading to some extremely high-profile contracts. Three years later, she was appointed the youngest Head of Marketing and Brand Communications for the MOBO Awards, and at thirty-one, she became the Director of Brand Communications and Commercial Development for Sky Channel OH TV. During that year, she helped OH TV to increase their website hits from 200,000 per month to 2.9 million unique users, which generated a 45% increase with online advertisers and channel sponsors.

In 2009, Kubi started partnering with some of the best freelance marketers, strategic thinkers and content creators from around the world. Together they are known as The SBB Collective. Renowned for specialising in the creative sectors - fashion and beauty, health and wellbeing, media and entertainment, luxury and lifestyle - The Collective works with global powerhouses and high profile personal brands. Under the direction of Kubi, The Collective help brands dominate their domestic market and expand internationally.

Kubi has one daughter and lives in London.

For more information on Kubi, visit www.shebuildsbrands.com.