andrew bailey Profile

andrew bailey

Helping companies and business owners win more high-value deals and achieve the profits they deserve.


Whether speaking to a small group of business leaders or a large, conference audience, Andrew's talks on pricing, value and negotiation are packed with real life experiences and practical 'how-to' information that his audience can start implementing immediately.

Andrew works with many businesses, from corporate multinationals to SMEs across a range of industries, including construction, consumer goods, online retailing, IT, printing, leisure, professional services and education. He has extensive experience of helping businesses and people win high-value deals and achieve better pricing strategies.

Andrew gained his pricing and sales operations experience whilst working for Bass Brewers and Coors Brewers in various, senior / director level roles, prior to founding Commercial Strategy 4. Having negotiated and secured many multi-million pound deals, Andrew considers himself a practitioner first and, therefore, knows what works and what doesn't in real situations. He has published an e-book on Amazon and is currently in the process of writing his second book on Pricing, Value and Negotiating. He is also regularly asked to contribute to other publications and his knowledge, tools and techniques are available through an online, mentoring programme.

In 1998, Andrew achieved an MBA in International Business, Brand & Marketing, Business Strategy and Financial Management from the Nottingham Business School, where he is a regular guest lecturer. He has been recognised and awarded Fellowships by a number of business organisations, including the Chartered Institute of Directors and the Chartered Management Institute. In addition, he is a qualified mentor and coach, Non-Executive Director on a significant education Board and Trust and a judge on the IoD 'Director of the Year Awards'.

Andrew is passionate about inspiring his audiences and clients to take action and start earning what they deserve. He believes that by combining the right commercial strategy with a confident pricing approach, both executed with great sales and negotiating skills, you will hit a sweet spot that enables you to deliver outstanding results.

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