Selling Services
By Peter Freeth

Learn the specific skills needed to sell your services and create a successful business.

Beginner Level
Created by Peter Freeth
Last updated June 20, 2021
Course trailer video
Free Course
  • 02:46:34 on-demand video

Curriculum For This Course

11 E-classes
11 E-classes
Sales Vs Services
Solving Problems
Your Biggest Challenge - Self Diagnosis
Building Value
A Series Of Tiny Steps
Gaining Commitment
Client Care

Course Description

Sell your service-based business effectively.

Does your business provide a service, rather than sell a physical product?

If you are in the business of selling services of any kind, you may well have encountered problems in selling them, or even selling yourself. Service businesses need to overcome an additional obstacle, in that they need to somehow sell a service that a customer can't physically see, taste or touch. In addition to this, they need to convince their customer that they can provide a superior service to that of their competitors.

You may have looked at other sales courses and found that many of them concentrate solely on product sales. This is where the problem arises as, when it comes to selling services, there is an even greater need to demonstrate the unique value you add and justify the prices you charge. When selling your service-based business, YOU are the product, which means that selling yourself is equally as important as selling the service you provide.

Peter Freeth, the founder of Genius Ltd, has been working with sales people, managers and business leaders around the world for over thirty years to develop their sales, management and leadership skills through his unique, talent programmes, executive coaching and the books he has written. In this course, you will learn how to manage your own service sales cycle to become more beneficial to you and your clients. You will also discover how to increase your sales and chances of repeat business to build a solid, loyal customer base.

If you offer any sort of intangible service and want to be able to sell more successfully and attract higher quality, long-term clients, then this course is for you!

Watch this informative course today to learn:

• Valuable tips and techniques to help you decide how to sell your services and who you wish to sell to
• The value of prospecting and some highly effective ways to reach out to potential customers, so you can increase your customer base
• How to acknowledge risks from the customer's perspective and approach them to ensure a successful outcome
• How to establish value to attract your customer's interest and convince them of the benefits of working with you
• The best way to deal with customers who self-diagnose with no knowledge of the services you offer
• How to understand customer needs and highlight potential problems they may not be aware of, so that they will trust your guidance and consider using your service to solve them.

For more information on Peter, visit

Target audience:

• Business owners who sell or are looking to sell intangible services and want to increase their customer base
• Salespeople who focus on selling services
• Coaches, consultants or advisors who are currently not reaching their business goals.

About The Mentor

Peter Freeth

A consultant that unleashes your innate genius.

Peter Freeth is an expert in 'modelling' high performers, figuring out the hidden secrets of high performers and turning that insight into leadership, management and sales development programs that are perfectly aligned with his clients' culture and business strategy. With experience in learning field innovation, he is known for a powerful creative approach to personal and business success and his ability to challenge established routines and rituals, driving surprising and long-lasting change.

As founder of Genius Ltd, Peter has worked with business leaders around the world to develop their management and leadership skills through his unique, talent programmes, executive coaching and the books he has written. This provides him with a unique, multicultural perspective of the business world and what makes today's leaders successful within a complex, business environment.

Peter has worked with leadership teams in some of the world's most recognised businesses, solving real problems and making a measurable impact on performance, including doubling of sales conversion rates, a 25% reduction in graduate development time and a 700% increase in profitability. With experience in almost fifty countries, his personal programmes range from short masterclasses to licensed programmes at Practitioner, Master Practitioner and Trainer levels in the UK, Spain, India and more.

Peter is the author of over twelve books to date, including 'Genius At Work' which specifically focuses on his own approach. During his time as an author, he has built a wealth of knowledge of the unconscious perceptions and attributes possessed by the world's highest performers across the world, within various industries and cultures.

In addition to his extensive experience in leadership and management coaching, NLP, sales and business strategy, Peter also has fifteen years' Learning and Development experience across many market sectors and organisational levels and twenty years' corporate experience in technology and sales.

For more information on Peter, visit