Tips to increase app sales and engagement.
The enormous adoption of smartphones means that mobile marketing should be an essential part of any business's strategy. With more and more consumers using their smartphones and mobile devices to research and make purchasing decisions, businesses are now taking advantage of cool and clever apps to engage their followers, track their activities, build loyalty and convert them into paying customers.
There is a diverse range of technologies available to help businesses get the most out of their mobile marketing, but to do this requires time and effort into launching your app and providing relevant, consistent content to excite and engage your following.
Whilst you may already recognise the immense potential of mobile marketing, you may be wondering where to start. Joyce Ong, an experienced marketer, app developer and mobile marketing specialist, helps businesses get better reach of their customers at the right place and the right time through mobile technology.
In this course, she outlines the current mobile trends that will affect the success of your marketing activities and explains the different ways that businesses can benefit from mobile marketing to build their following, generate leads and interact with their customers. She also reveals why certain apps fail and how you can track the success and return on investment of your own, mobile marketing campaigns.
Watch this highly informative course today to learn:
• The top, three mobile trends that currently affect B2C businesses, so you will understand how consumers are using their mobile devices to research and make purchasing decisions
• Three unique, powerful features of app-based marketing that you can use to offer your customers a rich, user-friendly and highly engaging mobile experience
• The three, main scenarios where businesses like yours can benefit from mobile technology by engaging a mobile-savvy audience of followers, cultivating loyalty and converting them into paying customers
• Important steps you can take to ensure your app does not fail and become obsolete
• The main methods of tracking activity within your app to understand which campaigns are successful and which ones are not, so you will be empowered to make important decisions that will maximise your return on investment.
For more information on Joyce and her work, visit http://www.marketingtech.london.
• Marketing Professionals and business owners who want to harness the power of app marketing to generate leads and convert followers into customers
Joyce Ong is an experienced marketer and mobile marketing specialist who helps businesses get better reach of their customers at the right place and the right time through mobile technology. As the founder of Marketing Tech she helps small and medium businesses to generate a positive return on their marketing investment by building customer loyalty and converting followers into paying customers.
Joyce has twenty-five years of Corporate and SME marketing experience and a passion for marketing technology. She champions SMEs by helping them harness affordable mobile technology (web, native apps and adaptive websites), in order to engage their customers and followers in cool, clever and personalised ways, generating a return on their marketing investments. Together with her technology partner, Eazi-Apps, Joyce takes great pleasure in helping ambitious, small businesses to grow.
Originally from Singapore, Joyce studied Mathematics, Botany and Zoology at the National University of Singapore, before going on to gain an MBA in Business Administration and Strategic Management from the University of Strathclyde. Upon graduating, she moved to Zurich, where she worked in a number of roles for Credit Suisse, rising through the ranks to become the Vice President of Strategic Marketing Projects.
In 2006, having also worked for a short time at American Express as a marketing contractor, Joyce founded and managed a UK immigration practice, The London Link, which advised and represented private clients in all aspects of UK immigration law, with a particular interest in assisting non-EU nationals applying for Entrepreneur visas.
In 2016, The London Link merged with anther immigration firm and Joyce now acts as a business development manager for it, as well as running her latest business, Marketing Tech. Marketing Tech's vision is to help as many SMEs as possible to harness the power of mobile technology to help them to grow, whether it is through progressive or native apps, or other technology that it available, affordable and commercially tried and tested.
For more information on Joyce, visit http://www.marketingtech.london.