Top tips to gain publicity for your business.
Public Relations is all about building relationships to raise awareness and promote and enhance the reputation of you, your business and your industry. PR for small businesses is especially powerful because it helps you gain exposure and places you directly in front of your target audience.
However, what if you don't have a huge PR budget or can't afford to hire an expensive agency?
In this course, Rachael Taplin, PR expert, business woman and entrepreneur, explains why, in today's day and age, there is no longer the need to spend thousands of pounds on establishing contact with the media and how you can do it yourself to position yourself as an industry expert and thought leader.
By the end of this course, you will know:
• why you should be using PR to raise your profile, build credibility for your business and attract the right type of customer
• how to easily connect with journalists so that they rely on you to provide them with newsworthy content
• the importance of social media and how you can use it to its best advantage to ensure that journalists are aware of your expertise
• the top tools and insider tips needed to capture the attention of the media and secure valuable publicity for your business
For more information on Rachael, visit blueboomedia.co.uk.
• Start-up business owners
• Small business owners
• PR beginners with limited previous experience
Managing Director, PR trainer, media matchmaker, motivational speaker, publicity coaching and media training
Rachael Taplin is a PR expert, businesswoman and entrepreneur. As Founder and Managing Director of BlueBoo, a unique PR agency that trains and encourages business owners to manage their own PR and connects them directly to the UK media, her dedication and achievements have been commended at the highest level, and she has recently been recognised as one of the top fifty UK Inspirational Women in the United Kingdom.
Rachael began her media career in radio advertising sales, selling advertising campaigns to local and regional businesses. From there, she co-founded her own, full service, advertising agency and later progressed to forming a new community website business, 'About My Area', which quickly developed into a franchise network with one hundred franchisees.
She then set up a new magazine, 'Mums in Control', specifically targeted towards working mothers which, again, grew to become a franchise network of ninety franchisees. As a result of launching an initiative called 'National Working Mums Day', Rachael spoke on over seventy radio stations in one day and was also featured within one of the UK's largest, daily newspapers.
Rachael has achieved her own, personal media exposure within local, regional and national press and on radio and TV. She has also appeared in many national, glossy magazines, worked with several, well-known celebrities and has helped thousands of UK business owners to secure both online and offline publicity.
Rachael now dedicates her time as the media matchmaker for BlueBoo, training and helping entrepreneurs and business owners to use PR and secure their own publicity by connecting them directly to journalists, editors, bloggers and media outlets.
For more information on Rachael, visit www.blueboomedia.co.uk.