How To Recruit Great Sales People To Grow Your Business

A step-by-step guide to successful sales staff recruitment.

Beginner Level
Created by Paul Avins
Last updated June 20, 2021
Course trailer video
Free Course
  • 01:24:45 on-demand video
  • 1 Assignment
  • 3 Quizzes

Curriculum For This Course

20 E-classes
20 E-classes
Why Recruit
Top 7 Recruitment Mistakes
3 Steps To Recruitment Success
Step 1A Whats The Problem
Step 1B Identify The Energy
Step 1C Identify The Energy
Step 1D Identify The Energy
Step 1E Identify The Energy
Step 1F Planning For Profit
Quiz Salespeople Step 1
Assignment 1
Step 2A During
Step 2B During
Step 2C During
Quiz Salespeople Step 2
Step 3A After
Step 3B After
Step 3C After
Quiz Salespeople Step 3

Course Description

Build a successful sales team and increase sales.

Are you looking to grow your sales team? Your salespeople are often the very first people from your business that potential customers will interact with when making a decision to purchase from you. Therefore, it is essential that your sales team's skills are on point.

However, finding that perfect sales person isn't always easy or straightforward. In this course, Paul Avins, business growth coach, mastermind mentor and trusted sales advisor to the business community, will guide you through the essential steps you need to take in order to control your sales recruitment and design your own efficient and robust process.

The advice you will receive in this essential course will enable you to not only recruit the ideal salespeople to grow your business, but will also provide valuable advice to keep them for the long term, thereby protecting the investment of time and money you made in the recruitment process.

Without a solid, robust recruitment process in place, the ability to find and employ salespeople who will take your business to the next level is bound to be seriously impaired. By watching this course, you will gain useful insights that will help you to find the right salespeople who share your company values and can achieve your business goals faster than you ever thought possible.

This course will also show you how to avoid the mistakes commonly made throughout the recruitment process, so you can find the right candidate at the right time to bring on the type of customers your business needs to experience phenomenal growth.

Watch this course today to learn:

• the three steps to recruitment success that will super-charge your salesforce, enabling you to sell more to existing customers and bring in new business
• the model you need to follow before, during and after the recruitment process, to ensure you employ the right salespeople and keep them for the long-term
• the four types of energy found in salespeople and how to decide which type is right for your business
• the simple formula to help you financially plan so you can make sure you have the cash flow available to bring a salesperson onboard
• the questions you need to ask yourself about your business that will give you a deeper understanding of your requirements and the candidates you are interviewing.

For more information about Paul, visit

Target audience:

• business owners who are either hiring their first salesperson or adding to their existing team
• entrepreneurs looking to take their business to the next level.

About The Mentor

Paul Avins

If you want to start a business, don't wait!

Paul Avins is a highly sought-after business growth coach, mastermind mentor and trusted sales advisor to the business community. He is known for creating innovative, strategic growth plans and programmes that accelerate his clients’ sales, profits and success without the use of high pressure sales techniques, short-term tricks or outdated and overused gimmicks.

Having been diagnosed at school as dyslexic, Paul dropped out of university to start his own business with his father, which generated over £1 million in sales. He then moved on to form a number of companies before starting the home security business that changed his life, building revenues of over £15 million in just two years!

Unfortunately, Paul lost everything in the crash of 2000 but, not to be dissuaded, he borrowed money to start a successful cleaning business. He sold this business to pay off his debts and follow his lifelong passion of teaching his own, unique blend of personal development, business strategy and sales and marketing techniques to business owners around the world.

Paul invested five years in becoming a global, award winning business coach and global trainer for Action Coach. He then decided to take his own brand of high-energy business coaching and powerful, easily implemented tools to business owners and entrepreneurs seeking faster results.

As one of the Top Talent Dynamics Global Partners and performance coaches, Paul aims to help sales leaders, professionals and entrepreneurs to tap into their talent and leverage their individual value to drive growth. At his core is a passion for constant education and growth and a skill for simplifying complex business practices into practical, ‘how-to’ models that his clients can apply to their businesses and everyday lives.

He has shared the stage with the likes of James Caan, Rachel Elnaugh, David Gold, Marcus De Maria and Mike Sothern, to name a few, plus worked with several, global organisations such as VW, Porsche, Salon Success and Paul Mitchell.

For more information about Paul, visit