How To Create Desire And Get People To Buy

Learn the triggers that your prospects can't resist to buy.

Beginner Level
Created by John Lee
Last updated May 12, 2021
Course trailer video
Free Course
  • 33:58 on-demand video
  • 2 Assignments
  • 2 Quizzes

Curriculum For This Course

12 E-classes
12 E-classes
It's Not About The Price
The Most Valuable Asset In The World
Don't Lose Out
How To Create Desire
Quiz (Eclasses 1-4)
If You Don't Feel It, They Don't Feel It
The Power Of A Story
Making Comparisons
Let Others Do The Selling For You
Quiz (Eclasses 5-9)
Assignment One
Assignment Two

Course Description

How to convince people to buy from you.

In this course, John Lee will show you how to use positioning, value creation, language and social proof to massively increase your sales. 

Watch this course to discover:

• the key factors that influence people’s purchasing decisions and how being aware of these will strengthen your pitch
• how you can structure your sales pitch to seamlessly guide customers through the sales process and reach a positive outcome
• the most valuable techniques you can employ to ensure your passion and enthusiasm for your product is contagious.

For more information on John, visit

Target audience:
• sales professionals looking to increase their revenues
• anyone considering a career in sales or who is new to sales

About The Mentor

John Lee

Everyone can create a passive income and become financially free.

John Lee is the co-founder and CEO of Wealth Dragons Group plc. If you dream of becoming a millionaire and want to build up a profitable business empire from scratch, prepare to be inspired!

John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator.

After five years of hard graft, John decided that he no longer wished to work to simply line his employer’s pockets and began investing. By the age of twenty-seven, he had built up a highly lucrative property portfolio and was a self-made millionaire!

Since then, John has inspired thousands of people, through seminars and one-to-one mentoring, to build successful businesses and receive global acclaim. He has gained his own, international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg.

John’s achievements are the result of continuous, hard work and a relentless determination to succeed. He is inspired by his students’ success and dedicated to showing others how, by simply following his advice, they can also realise their dreams of financial freedom.

John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!”

For more information on John, visit