Business Skills 2
By Michael Dermer

More of the essential tools and techniques you need to start and grow a successful business.

Beginner Level
Created by Michael Dermer
Last updated April 10, 2021
Course trailer video
Free Course
  • 01:33:20 on-demand video
  • 3 Quizzes

Curriculum For This Course

21 E-classes
21 E-classes
Establishing Your Unique Value Proposition
Finding Playgrounds Where No One Else Is Playing
Knowing Your Competition
Understanding Your Target Customer
Why Build A Rocket When NASA Has Plenty?
You Can't Chase Every Customer
Business Skills 2 Eclasses 1-6
100 Hours Of Work And 10 Hours Of Time
Doing Everything Yourself Is Not Dedication, It's Bad Leadership
Don't Evaluate Your Life In The Middle Of The Fight
Know Where You Need Help
No One Cares As Much As You Do
Rules To Live By
Business Skills 2 Eclasses 7-12
The Brutal Truth
You Need A Release
You Want To Believe
Creating A Standard Investment Process
Elements Of A Fundraising Strategy
Skills To Improve Your Chances Of Raising Money
Business Skills 2 Eclasses 13-18

Course Description

Skills and techniques to start a business.

Are you a budding entrepreneur with a great idea for a new business? Do you need some advice on how to bring your idea to life, understand the marketplace you wish to operate in, find investors and ensure you have the right mindset to achieve success?

This is the second course in the series entitled 'Business Skills', by successful entrepreneur, coach and public speaker, Michael Dermer, and will help you to realise your dreams and objectives for your new business.

You will learn more of the key skills and processes you need to implement in order to determine your offering, target the right audience and raise essential capital to take your business to the next level. Plus, you will receive some valuable tips and information on how to keep focused, positive and organise your time effectively, so that you can keep moving forward in the most structured and productive way possible.

Watch this course today to learn:

• Essential tips on creating a unique value proposition that will help you stand out in your chosen marketplace
• Important advice on understanding the marketplace in which you wish to operate, determining your ideal target audience and monitoring the competition, so you can sell your products and services more efficiently
• Key skills every entrepreneur needs to know in order to build a prosperous and well-run business, including prioritising tasks, delegating and knowing when to bring in external help
• How to communicate with potential investors to raise the finance you need to grow your business exponentially.

For more resources from Michael, visit

Target audience:
• Business owners and entrepreneurs
• Anyone who wants to start a new business and needs some guidance.

About The Mentor

Michael Dermer

Information is everywhere. Intelligence is rare!

Michael Dermer is an entrepreneur, coach, public speaker, lawyer and the founder / author of ‘The Lonely Entrepreneur’. He is considered to be one of the USA’s leading experts on healthcare rewards and incentives, and the founder of an entire industry that incentivises and rewards individuals for their healthy behaviour.

In 1998, Michael left a promising career as a lawyer to start his own business, IncentOne, which was the first company to provide rewards for healthy behaviour. At the time, rewards in healthcare were not only non-existent, they were even considered offensive!

Having survived with little, financial capital or external resources, IncentOne received a large, private equity investment in 2008. However, the financial crisis hit and Michael made the decision to sell IncentOne to industry innovator, Welltok. The result of this was not only a successful business that was credited with the creation and establishment of the health rewards industry, but the discovery of a unique method of thriving under the pressure, chaos and burden of being an entrepreneur.

With this development came the birth of The Lonely Entrepreneur, a single destination that helps entrepreneurs thrive under pressure by changing their perspective from those who stifle their progress to those that empower them.
Whether it is money, people, investors, communication, staying focused, basic management, culture, time management or negotiation, Michael firmly believes that the difference between success and failure is our perspective. His mission is to unlock the potential of entrepreneurs worldwide, by turning the passion and pressure we all feel into success.

Everyone has genius and, when you are an entrepreneur, you need that genius to emerge and shine. Michael finds the genius in everyone and brings it to life, helping people to achieve things they never imagined.

For more resources from Michael, visit